So what these companies do that, the others haven't quite grapsed

VALUE

Customer have to really value of product before they invest their money in it is above top 10 companies are able to invest in what the customer wants and needs while ensuring them. They are getting a fair deal for their money.

A CLEAR IDENTITY 

It happens when a brand has a clear identity. This will help the customer associate the marketing with the brand their companies have such strong brand Association ,you don't even need to mention the companies name.

MANAGEMENT STYLE

It's not always about marketing and the customer the companies that to get ahead. So because of the way they are running run and control they have the mastered the work culture and encouragingg open mindless while still meeting organisation goals. There's a why you keep hearing people mention how popular google is to work at?

STAYING AHEAD OF THE COMPETITION 

It sounds like an obvious statement, but it's important being able to think different and not be bothered by competition is crucial great companies are able to think of Ideas before their competitor often years before. Being innovative is key to staying successful such as Netflix.

FOCUS

There are few different categories that the big companies focus on this is the customers and their own goals and what the are good at the customers are one of the most important parts of any business without customers. You have no business. It makes sense that they should be the core focus of any business just look at Coca Cola "share a coke campaign", the campaign that is on the performing in Coca Cola history.

It is also important for a company focus on what they are in good without expanding and stretching itself too think.

Knowing this steps, it is easy to how this brand able to secure their places in top 10 all over the world.